The opportunity
AOR needed to protect market share and grow Share of Voice by refining how the brand shows up online.
Even strong brands must keep pace with shifting digital behaviours. AOR recognized it was time to reassess their marketing activities, especially social media, to stay competitive and connect more effectively with both existing customers and untapped audiences. The goal was:
- Identify social blind spots and missed opportunities
- Strengthen connection with current customers
- Reach new audiences with clearer intent
- Increase Share of Voice and digital competitiveness
What we did
We conducted a social audit using our Digital Assessment framework to realign AOR’s social strategy with the bigger brand picture.
A Snapshot
- Analysis of performance metrics (followers, engagement, top-performing posts)
- Qualitative and quantitative review of AOR’s content vs. key competitors
- Evaluation of account branding, messaging, and CTAs
- Identification of audience demographics and behaviour patterns
AOR partnered with TrueInsight Marketing to run a Digital Assessment: a structured audit that helps teams focus time and effort where it matters most. We analyzed AOR’s current social influence, how the brand was showing up, and how audiences were responding. This insight-driven approach highlighted where performance was strong, where clarity was missing, and what strategic shifts would create measurable improvements.
Deliverables / Outputs
- Digital Assessment summary with key findings and priorities
- Competitive insights: content patterns, positioning, and gaps
- Messaging and CTA clarity recommendations
- Content direction: what to double down on and what to stop
- Execution roadmap with realistic timelines and measurement focus
The outcome
Clear evidence replaced guesswork, giving AOR a focused roadmap for stronger social performance.
At TrueInsight Marketing, data is where every decision begins. Through the assessment, we identified, quickly and factually, where AOR was thriving and where improvements would have the biggest payoff. We pinpointed the content types resonating most with their audience, clarified what success metrics actually matter, and delivered an easy-to-implement strategy that the internal team can execute, track, and confidently present to leadership.
- Clarified brand message and where to focus marketing efforts
- Identified strengths, unique expertise, and competitive edges
- Defined which metrics matter (and which don’t) for real success
- Equipped the internal team with clarity on what works, what doesn’t, and why
- Delivered a cohesive strategy with realistic timeframes for measurable outcomes
