Privacy Policy

Last updated: January 2026

TrueInsight Marketing (“TrueInsight,” “we,” “us,” or “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in accordance with applicable privacy laws, including:

  • The General Data Protection Regulation (EU) 2016/679 (GDPR)

  • The Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada)

By using our website, you agree to the practices described in this Privacy Policy.

1. Who We Are (Data Controller)

For the purposes of applicable data protection laws, TrueInsight Marketing is the Data Controller.

Contact details:

TrueInsight Marketing
📍 #370 – 7620 Elbow Drive SW, Calgary, Alberta T2V 1K2
📞 +1 403-231-8891
✉️ hello@trueinsight.com

2. Information We Collect

We may collect the following categories of personal information:

2.1 Information You Provide Voluntarily

    • Name

    • Email address

    • Phone number

    • Company name and role

    • Any information you provide through contact forms, email, or inquiries

2.2 Automatically Collected Information

    • IP address

    • Browser type and version

    • Device information

    • Pages visited and time spent on the website

    • Referring URLs

This information is collected through cookies and similar technologies.

3. How We Use Your Information

We use personal information for the following purposes:

  • To respond to inquiries or requests

  • To provide and improve our services

  • To communicate with you regarding services, insights, or updates

  • To analyze website performance and usage

  • To comply with legal and regulatory obligations

We do not sell personal data.

4. Lawful Bases for Processing (GDPR)

Where GDPR applies, we process personal data on one or more of the following lawful bases:

  • Consent – when you voluntarily submit information

  • Legitimate interest – to operate, improve, and secure our website and services

  • Contractual necessity – to perform obligations under an agreement

  • Legal obligation – where required by law

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to improve functionality and analyze traffic.

Cookies may be used to:

  • Understand website usage

  • Improve user experience

  • Measure marketing effectiveness

You may control or disable cookies through your browser settings. Disabling cookies may affect website functionality.

Where required by law, consent will be obtained before placing non-essential cookies.

6. Third-Party Services & Data Processors

We may use trusted third-party service providers for hosting, analytics, security, communications, and operational support.

These providers:

  • Process data only on our instructions

  • Are bound by confidentiality and data protection obligations

  • Implement appropriate technical and organizational safeguards

We are not responsible for the privacy practices of third-party websites linked from our site.

7. International Data Transfers

Personal data may be stored or processed outside your country of residence, including in Canada or other jurisdictions.

Where data is transferred outside the European Economic Area (EEA), we rely on appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs)

  • Adequacy decisions

  • Contractual and technical protections

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.

9. Your Rights Under GDPR

If you are located in the EEA, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure (“right to be forgotten”)

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time

  • Lodge a complaint with a supervisory authority

To exercise your rights, contact:
📧 hello@trueinsight.com

10. Security of Your Information

We implement reasonable administrative, technical, and organizational safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the Internet is completely secure.

11. Children’s Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal information from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements or business practices. Updates will be posted on this page with a revised “Last updated” date.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact:

TrueInsight Marketing
📍 #370 – 7620 Elbow Drive SW, Calgary, Alberta T2V 1K2
📞 +1 403-231-8891
✉️ hello@trueinsight.com